Social media does not only change the way use restaurants and the way we design restaurants for its scenery to be used for the perfect photograph. There is also a big change in the museum culture. While it used to be normal that it was forbidden to take photos it now is actually encouraged to take photos in museums like Moma and co.
There’s a new kind of art installation popping up in cities across the world. It isn’t designed to showcase classical paintings, or to house impressive historical artifacts — it’s designed to be photographed for Instagram. These might not feel like real museums, but they’re a reflection of a real change happening in the museum world right now. As much as we love Kusama’s art, it is actually a mirror room installation that makes us queue for an hour.
Museums — both new pop-ups and traditional institutions — are capitalizing on smartphone culture by creating spaces whose main appeal is being a backdrop for a great selfie. As more kinds of retail experiences move online, spaces like this — where digital reproducibility through social media is an active part of the design — are only going to get more common.
Check out this video and learn more about how “instagram traps” are changing art museums.