This year the first Vans Boutique store was launched in Europe. The idea behind the space downstairs is to create a community platform amongst residencies in London. The company is collaborating with creative partners that come in and take over the space while making it their own.
Only two weeks ago, they were launching the first residency with KK Outlet, a much loved community in London which is really synonymous with creativity and supporting upcoming artists. The creative partner at KK Outlet, Dave Bell, explained how this precise exhibition space in Vans´ London store is used as a platform for emerging artists. The collaboration shows different exhibitions every month, beginning with one titled Everyday Play. Here, eleven artists were asked to use everyday objects to create pieces of art.
With the creation of this community platforms, Vans provides a showcase to artists that you would never find in this area in London.