Select & Ole Lynngard Flagship Store

Austria - 1010 Vienna - 2021

Clients: Select.xyz

All photos by: Sara Schmidt

“Select - The Concept Store” was a new-born idea from the makers of very renowned Austrian jeweller, Heldwein, in collaboration with the iconic Danish jewellery brand Ole Lynngard.
From bespoke high-end jewellery, decorative elements, game boards, coffee table books, and a limited selection of Ole Lynngard items - you can find everything you can think of and more.

It was important to meet the international Ole Lynngard guidelines and create a link to the masculine CI of Select.xyz.
To create this distinguished connection, Ole Lynngard’s item displays are fixed to the floor, whilst all items from Select.xyz are displayed on shelves which are suspended from the ceiling.
Featuring a very neutral colour scheme, brass accents and boucle furniture were chosen to create depth and texture - transforming the space into a simple, yet luxurious space.

We found a great partner in Prödl who finished our design vision to a perfect extent.

In collaboration with gallery Clemens Gunzert, the art selection will be changed every other month.

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